4 月 17 日，BigONE CEO 老田联合 COO 程君面向韩国社群进行了主题为《全球市场扩张战略》的线上 AMA。以下为直播文字稿记录。
Hi, everyone. I’m Ian Tian. 
Hi, I’m Chengjun. 
It is very exciting to talk with you guys about BigONE exchange here. Thanks to the Pantera group for giving us this opportunity. The BigONE exchange was founded almost three years ago, so I got so much to talk with you about what we are, how we do, and why we are here. But time is limited, Cheng Jun, our COO, will give you a brief introduction of BigONE exchange. And then I would like to answer any of your questions. So feel free to ask. Thank you Puppy. 
哈喽大家好，我是老田。
哈喽，我是程君
非常激动能跟大家在这里讨论 BigONE 交易所。感谢 Pantera 给了我们这次机会。BigONE 交易所成立于大约三年前，所以我有很多话要和大家谈谈我们是什么，我们如何做以及我们为什么在这里。但是时间有限，我们的首席运营官程君将为大家简要介绍 BigONE 交易所。然后，您可以自由提问，我们会知无不言。谢谢。
Hello everyone. Hope you all are doing well amid the hideous virus. On behalf of the BigONE team I wish you all the best. Thank you so much for taking you time to participate in this AMA Session. It is my pleasure to share some of the insights with you about BigONE’s global strategy. Basically our fascinating global team consists of two divisions, one is responsible for Korean market, the other one is for the rest of the countries/markets across the globe. 
大家好，希望大家没有受到疫情的影响，我代表 BigONE 祝大家身体健康。非常感谢大家参加这次 AMA，在这里跟大家分享我们公司的全球战略是我的荣幸。我们的全球全队有两部分组成- 一部分是韩国市场，另一部分是除了韩国市场的其他全球市场。
I will start off with the Korean market. The essence of the strategy for korean market is building trust. As you’ve probably heard, BigONE is renowned for its safety. Since we’ve been in the market in 2017, we’ve never lost a penny of our user’s digital assets, which serves as a sharp comparison to some other exchanges that have lost millions of dollars due to hacking. That being said, we’d love to have our beloved Korean market to know more about our exchange and how we can add value to their daily lives through easy and intuitive trading and stakings. In order to do that, we regularly and proactively update and communicate with members in our BigONE Korean Telegram Channel so that they can stay updated with our latest developments and dynamics. So far there are around 1000 members in the group, and has been exposed to more than 100,000 community members. We also spread the words across some of the major local search engines. Our message is simple and clear: BigONE's mission is to provide all citizens in the Digital Age with the most secure and convenient trading. Everything we’ve ever done and will do is fair and square. The other facet of the Korean marketing strategy is that we constantly expose great Korean local projects to millions of relevant audiences in China so that they can get a better understanding of the state of the Korean projects and how they can serve as of great mutual interest to both Chinese audience and local Korean projects participants. 
我先从韩国市场说起。韩国市场战略的核心是打造信任。大家可能已经知道 BigONE 自 2017 年是以安全而闻名的，我们从来没有丢失过任何用户的资产，一分美金都没丢过，这一点我们做的要比其它被黑客攻击过的交易所强很多。我们希望能让韩国用户更多的了解我们交交易所，和我们如何能给用户们每天都带来价值通过简而易懂的交易和理财。为了更好的做到品牌推广，我们经常实时的在我们韩国电报群里跟韩国的社群小伙伴们更新并且交流我们我们最新的产品进程发展。至今我们在韩国电报群里已经有将近 1000 个社群小伙伴，而且已经曝光社群用户超过 10 万人，有超过 150 家韩国媒体报道过。在韩国主流搜索引擎搜索 BigONE 也会有详细的公司介绍。我们的使命其实非常简单明了- 为数字时代的居民提供最安全快捷的交易和资产服务。我们做过的任何事情，和以后要做的事情全都是公平公正和公开的。韩国市场战略的另一个层面是我们持续不断的将韩国项目曝光到我们的数百万的中国社群用户中从而让中国社群用户更好的知道现在韩国项目的现状，这样子可以促使双方的共同利益和与韩国项目的长久合作。
Now let’s turn over to the rest of the markets. I will start off with the targeted audience/ markets. I don’t know if you’ve read a report from Statsta in 2019, which conducted surveys across the globe about the adoption of cryptocurrency in each country. The country that has the highest adoption rate is Turkey, with 20% of the population own or owned cryptocurrency, and the next-highest countries popular with cryptocurrencies are Brazil, Argentina, Mexico, and South Africa. From here you’ve probably realized why those countries have such a deep penetration of cryptocurrency, and it’s because the local currencies suffer from long-term value fluctuation or we call it inflation in an economic term. Local people know that the surefire way of preserving their assets is to invest them in something that is immune to the fiat markets, one of the examples including USDT. I won’t go deeper talking about the nature of USDT. I’m sure you’ve gotten a decent understanding of the nature of the digital token. Now the question that I discuss with my team everyday is how can we reach out to those global users, especially in the countries that I talked before. Simply getting ourselves in front of them is not definitely not enough. We approach each market in a very itinerary way -that is we strictly followed a marketing concept called CDJ-driven strategy. CDJ stands for consumer decision journey. Companies have used paid-media marketing push at few well-defined points along the funnel to build brand awareness, drive consideration, and ultimately inspire purchases. But this metaphor
fails to capture the shifting nature of customer engagement. To accurately understand what consumers’ engagement looks like, we are conducting in-depth interviews and that will take up most of our researches, because what we are trying to know is the decision making process - what prompts our targeted audience to make the decision to start trading on our platform, or any exchange. I'm a big believer in this kind of systematic approach to marketing and I believe that by following the strategy which has been repeatedly proven successful across other industries will not only increase our brand awareness in the target market but also help come up with new products that truly solve the needs of local people. Afterall we are a full-service trading platform looking to change other people’s lives for the better. 
我们现在聊一聊全球的其他市场。我想先从我们的目标群体和市场来说起。有些小伙伴可能看过一篇 2019 年 Statsta 发布的调研报告，是关于每个国家家的虚拟货币的普及度。其中普及度最高的是土耳其，百分之 20 的土耳其居民都曾经拥有过，或者正在持有虚拟货币。其次巴西，阿根提，墨西哥，和南非。说到这里大家可能已经意识到为何这些国家的虚拟货币穿透率如此之高，是因为这些国家常年货币通货膨胀，人心惶惶，当地人知道，最有把握保存资产价值的方法就是投资到不受当地法币市场影响的东西，虚拟货币，尤其是 USDT。我相信大家都知道 USDT 的性质和价值，在这里我就不再多说关于 USDT 了。 我每天都跟我团队小伙伴讨论的问题是我们该如何去跟这些全球用户取得联系，尤其是我上面提到的那些国家的用户。仅仅把我们的品牌放到他们的屏幕前是远远不够的。我们开展每个市场的手段是非常“道路化”的- 我们严格遵循着一个市场战略概念 - CDJ。CDJ  代表着消费者决定行程。很多公司都在渠道中几个明确特定的地方使用了付费媒体营销手段，以建立品牌知名度，推动考虑并最终激发购买欲望。但是这个比喻无法捕捉到客户参与度的变化本质。为了避免这个问题和为了更好了解消费者的参与度和参与过程，我们开展了深度的调研和消费者“面试”，我们大部分的调研都是这些一手调研，因为我们想知道消费者的做决定的这个过程是怎么样 -  是什么促使了这些消费者去做这个在交易所上交易的这个决定，可以是任何交易所。我深信这种系统化的推广方式，如果可以好好贯彻这些已经被无数次证实过可行的战略，各个领域，我们不仅仅可以在目标市场曝光我们的品牌，更是可以打造新的产品从而真正的解决当地用户的需求和问题。毕竟，我们是一个提供全方位服务的交易平台，旨在改善人们的生活。
I will stop right here. Let me give it over to our CEO Tian who will answer the questions you have.
我先讲这么多，接下来由老田回答大家关心的一些问题。
"It was notorious for kyc from the past. I know that it took a very long time to process kyc and canceled it a lot. I think people are very reluctant about it. Was there any improvement regarding kyc?"
“过去 BigONE 的 KYC 有很多明显的缺点，比如处理 KYC 的时间会非常长。很多用户对此怨声载道，关于 KYC 是否有任何改进？”
Before we went into the Korean market, we improved the KYC process largely. When you do KYC for the first time, the default verification is the biometric method, which can be finished automatically. If you fail, you can choose the manual KYC process. Upload your information and our customer service apartment will do the verification. Our customer service is 7*24, normally the manual KYC process will be finished within 2 hours. 
在进入韩国市场之前，我们在很大程度上改进了 KYC 流程。首次执行 KYC 时，默认验证为生物特征识别方法，该方法可以自动完成。如果失败，则可以选择手动 KYC 流程。上传您的信息，我们的客户服务部门将进行验证。我们的客户服务是7 * 24在线，通常手动 KYC 流程会在 2 小时内完成。
"Big One Exchange is an exchange based on eos. Currently, it ranks 7th in the eos bp ranking and is getting stable capital near 900 EOS per day. Recently, in order to become a global exchange, Big One Exchange is expanding various alt coins, expanding markets, and introducing margin services. I feel neglected about eos that are giving stable returns.
For example, the EOS market is not grouped separately on the homepage but is tied to the item called alts. Another example is the removal of the eos-dap IQ token. Why are you neglecting eos?"
BigONE 是一家基于 EOS 的交易所，目前在 EOS 块生产者排行第七，每天获得接近 900 EOS 的稳定资金。最近，为了变成一个国际交易所，BigONE 正在发展其他的币，开展市场，和支持保证金交易。我感觉 BigONE 忽视了回报稳定的 EOS。举个例子，在你们主页 EOS 并不是在单独的一个区域，而是跟其他山寨币在一起。另一个例子是 EOS-DAP IQ币的下架。你们为什么忽视 EOS?
EOS is very important to an exchange. We take it seriously but we can’t say BigONE is BASED on EOS. Actually EOS IEO is on Yunbi, which is the previous exchange we work for. It  was Yunbi and Lixiaolai (our investor) introduced EOS to China. 
We did a lot of work in EOS ecosystem. In June 2018, BigONE voted and then unvoted a blockproducer, to reach the 15% voting percentage, getting EOS into the mainnet. After that, we are the first to launch the EOS voting tool -- the real onchain voting, and then RAM trading was  available on BigONE. The users’ EOS deposit in BigONE was up to 80 million. Now we have EOS mining pool and an EOS proxy. And yes, we are now the top block producer of EOS.  
We supported more than 10 EOS airdrops such as BLACK, PEOS, and a lot more. Also we are the first exchange to launch EOS quoted trading pairs, we had EOS quoted market group. But now we see a few projects such as TRON,  PAX and of course ONE token, is good and needed as quote coin, so we changed the EOS market to ALT. This does not mean we are neglecting EOS. Recently we listed a few EOS based projects such as POW, IEDOS, YAS, and YDAO. And, if you have any good EOS based projects, it is welcome to tell us. 
 EOS 对交易所非常重要。 对于 EOS 的事情我们非常认真，但是我们并不能说 BigONE 是基于的 EOS 的。实际上 EOS 的IEO 是在云币上发行的，云币是一家我之前工作的过的交易所，是云币和我们的投资人李笑来把 EOS 引入到中国的。
我们在 EOS 生态系统中做了很多工作。在 2018 年 6 月，BigONE 投票通过了投票表决，然后投票否决了区块生产者，以达到 15％ 的投票率，从而使 EOS 进入主网。从那之后，我们是第一个推出 EOS 投票工具的人-真正的链上投票，然后在BigONE 上进行 RAM 交易。用户在 BigONE 中的 EOS 存款高达 8000 万美元。现在我们有了 EOS 挖矿池和一个 EOS 代理。是的，我们现在是 EOS 的顶级制造商。
我们支持 10 多个 EOS 空投，例如 BLACK，PEOS 等。我们是第一个推出 EOS 报价交易对的交易所，我们也有 EOS 报价的市场群。但是现在我们看到一些项目，例如 TRON，PAX，当然还有 ONE 都是非常不错的，是需要当作交易对的，所以我们把 EOS 市场变成了山寨币。这并不代表我们忽略 EOS。最近我们上了好多 EOS 的交易对，比如 POW, IEDOS, YAS 和 YDAO。如果你有任何好的 EOS 的项目，欢迎告诉我们。 
"BigONE, like other fee-dividend exchanges, knows that holding their exchange tokens gives them a daily fee.
But there's a difference. 
Ordinary exchanges have one token, 
BigONE has two tokens: Big and ONE.How are big and one used?I wonder why you pay dividends with two tokens."
BigONE 和其他费用分红交易所一样，知道持有交易所代币会给他们每天的奖励。但是有个不同，普通交易所就一个币，但 BigONE 有2个币，Big 和 ONE。他们是任何被使用的呢？我在想你们为何用2个币去发分红？
In late 2017 BigONE issued BIG token, and sent it to users for free. But now the BIG token has already been locked and then exchanged to ONE token using 365 days. The exchange work is done. We can say now we only have ONE, as the exchange token. 
At first ONE holders can share the trading fee as dividends every day, but now we have upgraded this mechanism. Using ONE, along with the contribution point, you can exchange 1 ONE to 0.15 USD (about 1 renminbi). Now the price of ONE is 0.0023 USDT, which means you can get more than 60 times return if you have contribution points. It is very easy to get contribution points. If you are our VIP, you can get contribution points every day. So we can just call it VIP credit for easier understanding. For more information, please visit https://bigone.com/one. 
2017年底，BigONE 发行了 BIG，并将其免费发送给用户。但是现在 BIG 已经被锁了，用了 365 天兑换成 ONE。兑换的工作已经完成了。我可以说我们现在只有一个平台币了，那就是ONE。
一开始呢，ONE 持有者可以每天分享交易费用作为股息，但是现在我们升级了这套机制。用一个 ONE 和一个贡献值，你可以换到 0.15 美元（大概1人民币）。现在 ONE 的价格为 0.0023 USDT，这意味着如果你有贡献值，你可以获得 60 倍以上的回报。得到贡献值其实很容易。如果你是我们的 VIP，你可以每天得到贡献值，我们可以理解其为 VIP 点数。了解更多信息，请阅读 https://bigone.com/one. 
"Currently, there are a lot of exchanges, so what are the characteristics of the Big One exchange?
I would like to know what kind of benefits BigOne Exchange offers to Korean users for smooth and successful advancement into Korea"
现在有很多交易所。BigONE 交易所的特点是什么？我想知道BigONE 是如何为韩国用户提供的好处，以顺利成功地进入韩国
The key feature of BigONE is honest, secure, fast and win-win. I think the most important characteristic of BigONE is safe. We have had rich experience in the exchange industry since 2013. The first job of running an exchange is helping our users to save the deposit safely. We know very well for doing this.  Besides, in BigONE we have more than 50 risk management rules, to protect the assets from hackers. Last year Slowmist (a well known Chinese safety consultant company) gave one evaluation report of BigONE, which shows we have 29 A class safety management points. However, we never say we are safe, we are still doing something to be more safe. 
We are doing a lot more work in Korean market, including hiring more local employees, listing more Korean projects, and rewarding Korean users such as token airdrops. More marketing plans will be announced soon! 
BigONE 的关键功能是诚实，安全，快速和双赢。我认为BigONE 的最重要特征是安全。自2013年以来，我们在交易所行业拥有丰富的经验。进行交易所的第一项工作是帮助我们的用户安全地保存押金。这件事我们非常熟练。其次，在 BigONE 中，我们有 50 多个风险管理规则，以保护资产免受黑客攻击。去年，中国知名安全顾问公司 Slowmist 给出了 BigONE 的一份评估报告，该报告显示我们拥有 29 个 A 级安全管理要点。但是，我们永远不会说我们很安全，我们仍在做一些更安全的事情。
我们正在韩国市场上做更多的工作，包括雇用更多的本地员工，上更多的韩国项目，以及奖励韩国用户，例如空投。更多营销计划即将公布！
"Hello. The Big One exchange is targeting the Korean market and is recruiting a lot of domestic coins.
I have a question about AngelONE, which is a screening process for listing. (It was hard to understand because the Korean translation was not perfect).
How will this coin be resolved when 50% of the coin is locked when it is listed? Also, do you carry out investment attraction through foreign institutions? How much does it cost to be listed on the exchange?"
您好。BigONE 交易所正在开展韩国市场，并正在招募大量韩国的币，
我有一个问题关于 AngelONE，这是一个上币的筛选流程。（这很难理解，因为韩语翻译并不完美）
当上币后的 50％ 的币被锁时，如何解决该币？另外，您是否通过外国机构进行投资吸引？上币费是多少？
AngelONE is not like IEO. Normally it is targeted only for accredited investors (including foreign institutions such as Singapore and Australia), who can manage risks. We will lock both the tokens and the investments for the angel round. Tokens will be distributed to investors every day, for example distribute 1/90, in 90 days. And we will also lock part of the investment funds at first. If the project reaches the mile stone, we then unlock the rest, and prepare to help them to do A round funding. It’s just like the normal investing world, angel round, then A round, B round. 
We will list more projects on AngelONE according to the market circumstances. Also, AngelONE is flexible and adjustable to meet the requirements for both the investor and blockchain projects. 
For the listing fee, I know that this is a tough time for new blockchain teams. But we see a lot of innovative projects in South Korea. So recently we only charge the cost to cover our listing cost. 
AngelONE 跟 IEO 是有区分的。通常来说，它仅针对能够管理风险的经认可的投资者（包括新加坡和澳大利亚等外国机构）。我们将锁定天使轮的代币和投资。代币将每天分发给投资者，例如在 90 天内分发 1/90。我们还将首先锁部分投资资金。如果项目达到了里程碑，那么我们将解锁其余项目，并准备帮助他们进行 A 轮融资。就像正常的投资世界一样，天使轮，然后是 A 轮，B轮。
我们会根据市场情况在 AngelONE 上更多项目。此外， AngelONE 灵活且可调，可以满足投资者和区块链项目的要求。
对于上市费用，我知道对于新的区块链团队来说这是艰难的时刻。但是我们在韩国看到了很多创新项目。因此，最近我们仅收取费用来支付我们的上市费用。
I understand that the Big One exchange currently supports 3x leverage, and why is it not supporting more than 10x unlike other exchanges?
In the case of the Big One exchange, we thought it would be possible to set the leverage up to three times to support margin trading. Do you have any thoughts of changing the leverage setting to go beyond that? If leverage is limited, it will be difficult to increase users.
我了解到 BigONE 交易所目前支持 3 倍杠杆，为什么它不支持超过10倍的其他交易所？对于 BigONE 交易所，我们认为可以将杠杆率设置为三倍以支持保证金交易。您是否有任何改变杠杆设置的想法? 如果杠杆作用受到限制，将很难增加用户。
Margin trading is not like futures or perpetual contracts, it is just like spot trading but supports borrow and repay. This product is targeting spot users, which is easy to understand. We launched margin trading two months before, and in the future we will support up to 5x leveraging.  
保证金交易不像期货或永久合约，就像现货交易，但支持借贷和还款。该产品针对目标现货交易用户，这很容易理解。我们在两个月前启动了保证金交易，将来我们将支持高达 5 倍的杠杆率。
If you want higher leverage,  for example 20x or 100x, you may like the perpetual contract product we launched two weeks ago. It is like Bitmex but the user interface is much better, very easy to trade. Now we have both BTC and USDT settled contracts, for example BTCUSD and BTCUSDT, you can choose whichever you want. The index price, mark price, and the funding  rate, are all fair, impartial and open. If you want to trade futures, you must know what is the most important thing. Yes, we can’t do evil. 
如果您想要更高的杠杆率（例如 20 倍或 100 倍），您可能会喜欢我们两周前推出的永久合约产品。就像 Bitmex 一样，但用户界面要好得多，非常容易交易。现在，我们同时拥有 BTC 和USDT 结算的合同，例如 BTCUSD 和 BTCUSDT，您可以选择所需的任何一个。指数价格，标记价格和融资比率都是公平，公正和公开的。如果要交易期货，您必须知道什么是最重要的。是的，我们不能做恶。
"It is known to be close to the mining industry unlike other exchanges. In addition, I recently learned about the half-life of Bitcoin by conducting Canaan CEO and AMA. Until last year, the mining industry was in recession, what do you think about it in the future?
众所周知，与其他交易所不同，你们与采矿业很近。与此之外，我最听说你们跟 Canaand 的 CEO 做了一个 AMA，主题是关于比特币减半的。截止到去年，挖矿行业处在低迷期，您对挖矿的未来是怎么看的？
Yes we held that AMA event a few days ago. Bitcoin halving will happen soon.Weak miners would shut down their machine and then be off the network. Mining pools will adjust their hashrate aslo. But this does not mean the mining industry is in recession. More powerful but low-cost chips will be produced, and new miners who bring lower electricity price will join. Besides, in the Bitcoin history every halving brings price rising (of course the timing is not always fit but the trend is). So for myself I’m optimistic about the mining industry. For the Bitcoin halving you can check this webpage out. https://bigone.com/activity/btc
 是的我们前几天举办了 AMA。比特币减半马上就开始了。实力不行的矿工会关闭他们的机器，然后关闭网络。矿池将调整其哈希率。但这并不意味着挖矿业正在衰退。将生产功能更强大但成本更低的芯片，带来电价更低的新矿工也将加入。此外，在比特币历史上，每减半都会导致价格上涨（当然，时机并不总是合适，但趋势是合适的）。因此，我对采矿业感到乐观。对于减半的比特币，大家可以查看此网页https://bigone.com/activity/btc